Firstly, an organisation needs to objectively assess the business and identify some of the symptoms of a weakening and eroding value proposition. This erosion can happen slowly, rapidly and/ or without notice. 

So, what are some of the symptoms?

• Increasing level of price competition
• Falling margins
• Declining or stagnating sales (volume or revenue)
• Growing number of new competitors 
• Failing to regularly meet corporate objectives 
• Increasing emphasis on price discounting
• Lengthening sales cycle
• Growing number of customers browsing and not buying
• Falling market share
• Eroding perception of image by customers/ market
• Anticipate new competition on the horizon & future symptoms

If any of the above apply to your company, then you need to review your Value Proposition NOW. Of course, your organisation may want to pre-empt any of the above or simply want to further enhance and optimise the current value proposition. 

Either-way, you can contact us by clicking here. To learn more about The Value Proposition Co. please click here.